ROCKWATER
EXPORTS
DESIGN INTELLIGENCE
{{ n.label }}
{{ f.label }}: {{ f.value }}
{{ o.label }}
RS
{{ sn.label }}
Research Intelligence › {{ crumb }}
Research Intelligence ✦
Study market signals, identify rising trends, and discover the strongest product opportunities.
Tracked Retailers
25
Signals Detected
1,240
High Opportunity Trends
18
Rising Trends This Month
{{ t.name }}
{{ t.stage }}
{{ t.conf }}
Top Colors
{{ c.name }}
Top Materials
{{ c.name }}
Top Finishes
{{ c.name }}
Trend Discovery
View all trends →
Trend
Category
Momentum
Stage
Confidence
{{ t.name }}
{{ t.cat }}
+{{ t.mom }}%
{{ t.stage }}
{{ t.conf }}
Trend Detail
{{ selTrendName }}
Category
{{ selTrendCat }}
Stage
{{ selTrendStage }}
Momentum
+{{ selTrendMom }}%
Retailer Spread
18 retailers
Market Spread
US, UK, Europe
Price Band
Mid-premium
Source Confidence · 86/100 — High
Strong velocity across 18 retailers · consistent growth over 90 days · high relevance to target markets.
View Evidence Find Opportunity
Opportunity Gap
Market Gap
Strong
90/100
Exporter Fit
92%
92/100
Client Fit
88%
88/100
Commercial Fit
85%
85/100
✦ Opportunity Gap: Very Strong
Generate Design Brief→
Category Opportunity Map
View all categories →
Opportunity Score
{{ c.name }}
{{ c.score }}
Research Reports
View all reports →
{{ r.t }}
{{ r.d }}
Open Report →
Trend Discovery ✦
Browse, filter, and compare emerging market directions.
{{ s.label }}
Refine Trends
Reset all
{{ f.label }}
{{ f.value }}
{{ f.chev }}
{{ o.label }}
Save Current Filter
Trend
Category
Momentum
Stage
Exporter Fit
Client Fit
Confidence
Action
{{ t.name }}
{{ t.cat }}
+{{ t.mom }}%
{{ t.stage }}
{{ t.eStars }}
{{ t.cStars }}
{{ t.conf }}
View Trend
Showing {{ trendCount }} of {{ trendCount }} trends
‹ 1 ›
Trend Detail
Deep-dive into any trend for performance, spread, and supporting insights.
Explore Trends
Opportunity Finder
Discover the best trends aligned to your buyer mix, categories, and price bands.
Find Opportunities
Reports
Export trend reports and share market intelligence with your team.
Create Report
{{ selName }} ✦
A high-opportunity trend showing strong growth in demand and broad retailer adoption.
{{ tb.label }}
Category
Lighting / {{ selCat }}
Stage
{{ selStage }}
Momentum
+{{ selMom }}%
Retailer Spread
18 retailers
Market Spread
US, UK, Europe
Price Band
Mid-premium
Primary Tags
ivory linen brass glass black accents
Palette
Materials
Linen · Brass
Textured Glass
Finishes
Antique Brass
Ivory / Off-White
Shapes
Why this trend matters
Warm antique brass paired with soft ivory shades is accelerating across premium interiors. Detected across 18 retailers in 4 regions with consistent price positioning in the mid-premium band, the signal shows strong tag consistency and presence in new arrivals — a pattern typical of a trend entering its growth phase rather than a short-lived spike.
Find Opportunity Gap → Generate Design Brief
Evidence
Live product detections across leading retailers · low-resolution source thumbnails
7 Sources · Sort: Date Detected
{{ e.retailer }}
{{ e.title }}
{{ e.date }}
Mid-premium
Open Source ↗
Retailer
Market
Category
Price Band
Date Detected
Signal Strength
{{ r.retailer }}
{{ r.market }}
{{ r.cat }}
{{ r.band }}
{{ r.date }}
{{ r.stars }}
View all 18 detected sources →
Source Confidence
High confidence
This trend is supported by strong, consistent evidence across multiple markets and retailers.
✓ Detected across 18 retailers
✓ Appears across 4 regions
✓ Strong tag consistency
✓ Present in new arrivals
Confidence Score92 / 100
Retailer Tier Breakdown
18
Retailers
Premium · 22% (4)
Mid-Premium · 56% (10)
Mass · 22% (4)
Region Breakdown
18
Retailers
US · 44% (8)
UK · 22% (4)
Europe · 28% (5)
Other · 6% (1)
Signal Strength Distribution
44%
Very Strong
33%
Strong
17%
Moderate
6%
Weak
Based on volume, velocity, and retailer authority
Ready to act on this trend?
Find the strongest buyers and generate a tailored development brief.
Open Opportunity Finder Generate Design Brief →
Product Opportunity Finder ✦
Find what to build, for which buyer, and why.
{{ tb.label }}
SELECTED TREND
{{ selName }}
Warm metals with soft ivory shades are surging across premium interiors.
Trend Momentum
+{{ selMom }}%
Confidence
High
View Evidence
Top Buyers Ranked for This Trend
How we rank buyers ⓘ
Rank
Buyer
Buyer Fit
Opportunity
Recommended Action
{{ b.rank }}
{{ b.name }}
{{ b.fit }}%
{{ b.opp }}
{{ b.st }}
{{ b.act }}
→
🏆 Why {{ primaryBuyer }} ranks highest
Market Signal
Antique brass wall lights with ivory shades are up +96% in search and +41% in sales velocity for {{ primaryBuyer }}.
Buyer Fit
Their customer loves timeless materials and warm finishes. This trend matches their aesthetic and price architecture.
Exporter Fit
You have strong capabilities in antique brass finishes and ivory fabric shades with proven quality.
Current Library Gap
{{ primaryBuyer }} has only 3 relevant SKUs in this trend vs. 14+ for key competitors.
Commercial Fit
This trend supports healthy margins ($62–$89) and strong sell-through (4.8x vs. category 3.2x).
Bottom line: High demand, strong fit, clear gap, and attractive economics.
Market Demand
+38%
vs 90 days ago
Exporter Fit
4.6 / 5
Capability Match
Buyer Fit
4.5 / 5
Average Fit Score
Product Library Gap
−11 SKUs
vs Top Competitors
Commercial Fit
4.3 / 5
Margin + Velocity
Opportunity Score
92 /100
Very Strong Opportunity
Strongest Trends for {{ studyBuyerShort }}
{{ d.t }}
{{ d.why }}
{{ d.fit }}%
→
Open full buyer study Generate Buyer Design Brief →
Opportunity Heatmap: This Trend Across Buyers & Categories ⓘ
{{ hc.c }}
Overall
{{ hr.name }}
{{ cell.v }}
{{ hr.overall }}
Very Strong (80–100) Strong (60–79) Medium (40–59) Low (20–39) Very Low (0–19)
Turn this insight into a winning plan.
Generate a tailored design brief with recommended products, specs, pricing, and next steps.
Generate Buyer Design Brief →
Create Development Brief ✦
Turn validated market opportunities into clear product development instructions.
SELECTED OPPORTUNITY
{{ primaryBuyer }} / Antique Brass + Ivory Lighting Capsule
High Opportunity · 92% Confidence · Buyer Fit: 4.8/5
View Opportunity →
📋 Development Brief
Design Brief
Target Buyer
Target Market
Category
Target Price Band
Materials
Antique Brass Ivory Glass Linen Shade Natural Stone
Finishes
Antique Brass Brushed Nickel (Accents) Ivory / Off-White
Avoid List
Polished Chrome Glossy Black Acrylic Neon / Bold Colors
SKU Count
Complexity Level
Inputs Used / Why This Brief Was Generated
{{ bi.t }}
{{ bi.v }}
{{ bi.d }}
Recommended SKU Mix
{{ k.t }}
{{ k.d }}
{{ k.pct }}
✦ Send to Design Studio→
✧ Open in Design Copilot→
🔖 Save Brief→
↓ Export Brief→
Study a Buyer ✦
Understand one buyer's style, gaps, and strongest development directions.
Select Buyer
Buyer Profile — {{ studyBuyerShort }}
Market
USA
Category Focus
Home Furnishings
Price Position
Premium
Design Point of View
Timeless · Warm · Elevated
{{ studyBuyerShort }} delivers timeless, well-crafted home furnishings with a warm, collected feel. The assortment blends classic silhouettes, natural materials, and heirloom-quality finishes. Buyers seek pieces that layer beautifully, photograph well, and support whole-home solutions.
Style Mix
{{ sm.n }}{{ sm.v }}%
Color Bias
Warm Ivory
Greige
Taupe
Sage
Charcoal
Material Bias
Wood Linen Ceramic Glass Metal Rattan
Finish Bias
Antique Brass
Bronze
Brushed Nickel
Matte Black
Price Architecture (Lighting)
Entry
<$150
18%
Core
$150–$400
56%
Premium
$400–$800
21%
Luxury
>$800
5%
New Arrival Direction
(Last 90 Days)
+16%
Increase in new SKUs vs prior period
Categories with Strong Fit
Table Lamps Wall Lights Accent Chairs Dining Tables Ceramic Decor Rugs Bedding Curtains & Hardware
✦ Recommended Development Directions
Opportunity
Buyer Fit
Why It Matters
{{ d.t }}
{{ d.fit }}%
{{ d.why }}
→
View all opportunities →
🔧 Existing Products to Rework
Product
Issue
Rework Opportunity
{{ rw.t }}
{{ rw.issue }}
{{ rw.fix }}
→
Current Catalogue Gap
Gap Severity
◌ {{ g.t }} {{ g.dots }} {{ g.sev }}
View full gap analysis →
Ready to act on this buyer?
Move from insight to execution with AI and expert tools.
✦ Build Something New for This Buyer
Generate Buyer Brief
✧ Analyze a Moodboard for This Buyer
Competitor / Retailer View ✦
Study style patterns, clusters, and whitespace across selected retailers.
{{ rc.name }} ×
+Add Retailer
Style Mix
{{ s.n }}
{{ s.v }}%
Price Band
{{ p.n }}
{{ p.v }}%
Color Bias
{{ cb.n }} {{ cb.v }}%
Competitive Clusters
View all clusters →
{{ cl.n }} {{ cl.t }}
{{ cl.d }}
{{ cl.sat }}
Saturation vs. Whitespace
Crowded / High Saturation
· Brass + Ivory Lighting
· Organic Stone Decor
· Ribbed Glass Vases
· Rattan Accents
· Neutral Textiles
High Saturation Low Saturation Whitespace / Opportunity
Underexplored / Whitespace
· Colored Glass Lighting
· Dark Wood Accents
· Sculptural Metal Decor
· Textured Wall Art
· Bold Ceramic Glazes
Explore all opportunities →
✦ Opportunity Insight
Recommended Differentiated Direction
Sculptural forms in dark, aged metals with tactile finishes and subdued color storytelling.
✓ Low saturation with strong aesthetic appeal
✓ Aligns with organic modern and moody minimal trends
✓ High potential for premium positioning
Create Differentiated Direction
Find Gaps Against My Catalogue
Compare my SKUs to competitor coverage and discover whitespace.
→
Generate Competitor Report
Download a comprehensive report with style mix, pricing, and cluster insights.
→
Track Competitor Movements
Monitor new arrivals, pricing changes, and emerging patterns.
→
Moodboard Insights ✦
Turn inspiration imagery into structured design intelligence.
✓
12 images analyzed
Completed 2 min ago
↑ Upload New Moodboard
🎨 Color Palette
Warm neutrals with earthy depth
Primary tone: Warm Ivory
Materials
Travertine Ceramic Rattan Glass Brass
Shapes / Forms
Organic, rounded silhouettes with handmade appeal
Finishes & Textures
Matte Textured Brushed Glazed Ribbed Woven Raw Clay Hammered
Mood
Calm, Organic, Elevated
Natural materials and soft contrasts create a grounded, timeless feeling.
Market Match
View all trends →
{{ mm.n }}
{{ mm.v }}%
● High Match (80%+) · ● Medium (60–79%) · ● Low (<60%)
Buyer Alignment
View all buyers →
{{ ba.ab }} {{ ba.n }}
{{ ba.fit }}
Suggested Development Directions
Actionable next steps
{{ sd.t }}
→
↑ Generate Moodboard Brief
Compare with Buyer
Send to Design Studio
Collection vs Market Fit ✦
Diagnose how your current collection performs against market trends and buyer expectations.
Collection
Benchmark Buyer
{{ fs.l }}
{{ fs.v }}
{{ fs.note }}
Missing Opportunities
Trends and SKUs absent from this collection
{{ mo.t }}
{{ mo.d }}
{{ mo.sev }} + Add to Plan
Saturated / Weak Products
Low differentiation or overexposed in market
{{ wp.t }}
{{ wp.d }}
Fix: {{ wp.fix }}
Improve →
Collection Map
SKU roles across price bands — dashed cells are gaps to fill
{{ mb.b }}
{{ mr.role }}
{{ mc.v }}
Recommended fixes: improve 3 weak products · add 3 new SKUs · build the missing wall light capsule.
Act on this diagnosis before sending the collection to {{ studyBuyerShort }}.
Improve Weak Products Fill Missing Gaps Generate Collection Brief → Create Buyer Catalogue Export Fit Report
Research Reports ✦
Turn research into polished, shareable outputs.
All Report Types
{{ r.t }}
{{ r.d }}
{{ r.meta }} →
✦ FEATURED REPORT
{{ featured.t }}
{{ featured.d }}
High Opportunity
18
Market Gap Score
82
Potential Value
$4.2M
Market
USA
Category
Lighting
Time Range
Last 90 Days
Last Updated
Today
Open Report ↗
Preview Report →
✦ Report Actions
Take action on this report
Open Report›
Export PDF›
Share with Team›
Send to Design Studio›
Attach to Buyer Catalogue›
📄 Recent Exports
View all exports →
Report
Format
Exported By
Date
Size
Action
{{ ex.t }}
{{ ex.sub }}
{{ ex.fmt }}
You
{{ ex.date }}
{{ ex.size }}
⤓
{{ toast }}